Having just released her second EP, Unlikeable, Ashnikko has proven herself to be one to watch with her outspoken, independent, confrontational and immediately empowering sass rap anthems. Her boisterous, in-your-face personality again hits hard today with the launch of a new video for ‘No Brainer’. Directed by Henry Dean, the video mixes Ashnikko’s visceral energy with some striking leftfield imagery. It subverts the clichés you’d expect to see from a rising female artist. Ashnikko twists the concept of a beauty queen into The Vomit Queen; performs in a web of rope that’s suspended from the ceiling; and signs off by fellating a shard of broken glass.
“I wrote ‘No Brainer’ during a really emotionally tumultuous period of my life,” says Ashnikko. “I’m pretty sure I was crying while writing it. I’m so emo, I love it. I’ve never written a song quicker. The song is about me finally coming into my own and not letting a partner hold me back. It’s me telling myself that it is an absolute no brainer that I’m going to fucking smash it in my career. I have no other option. It’s all I’m good at. There is no Plan B.”
Ashnikko’s back story is a confusing one: One moment you’re a regular teenager living in North Carolina and the next thing you know, your family uproot 7500 kilometres east – first to Estonia and then to Latvia. In Riga, her parents gave her no other option other than to enrol in a public Latvian high school. She was the only American girl in the entire country to attend a Latvian public school, with her lessons taught entirely in Latvian. Her escape was to spend her weekends flying to London to pursue a music career. She eventually established a new home-from-home within the OddChild community where she’s spent the last four years focused on developing her music.